This is a continuation of our Local SEO Quick Start Guide.  Once you've established what the goals are for your website, the next step is to do keyword research. Nearly everything you do to market your business online is based on the keyword research you do during this step so it's absolutely critical to get this right. The goal is to figure out how people are actually searching for your products/services online or the solutions that your business provides. Here are a few quick steps for doing keyword research. 

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One of the most common problems when seeking out an expert to improve the search engine rankings for your site is that many website owners have a misunderstanding about what it really takes to improve a website's rankings.  Here's a quick example and a quick guide to what you should look for (at a minimum) from a good SEO campaign. 

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